GeoRanker gives you limited access to its tools for free, with a monthly subscription plan starting at $99. While Qwoted spans pretty much every industry, B2B companies may want to check out Help A B2B Writer. Journalist requests are sent only to qualifying sources, so you won’t have to sift through requests that are not relevant to your business. This is a great way to build relationships with writers and journalists to secure backlinks for your website.

Best for Local SEO

If you’re open to a little technical challenge, you could also submit a sitemap—which is a file that contains all the URLs on your site that you care about. Some content management systems (CMS) may even do this automatically for you. However this isn’t required, and you should first focus on making sure people know about your site.

The Panguin Tool, provided by Barracuda Digital, lines up your search traffic with known changes to the Google search algorithm. If you’re looking to get started with SEO or want to achieve better results for the low cost of $0, here are 110 of the best free SEO tools you should be using. From analyzing your website data to performing research, effective SEO relies on a series of tools to assist humans in decision-making. Managing SEO at scale requires more than just research and optimization tools. It provides AI-powered outreach templates, automatic follow-ups, and integrates with SEO tools like Semrush, Ahrefs, and Moz.

Topic Clusters for Local SEO: Types, Tips & Examples

Once you’ve identified link-building opportunities, BuzzStream helps you do the outreach. You’ll quickly discover authoritative websites that are great for link-building, along with their contact details. It’s a PR platform, which helps you create and share press releases. With Frase, you can easily check how top-ranking pages are structured. It lets you pull out key topics and build your own content outlines.

Yes, WordPress needs an SEO plugin to optimize crucial elements like meta descriptions, Open Graph metadata, and structured schema markup. While WordPress has built-in SEO features like automatic canonical URLs and breadcrumb navigation in some themes, it lacks advanced on-page SEO capabilities. A dedicated SEO plugin helps with technical SEO, XML sitemaps, content optimization, and other ranking factors essential for higher search visibility.

Users use it for backlink audits, competitive analysis, URL rankings, keyword research, and more. Like SEMrush, Ahrefs also offers organic search reports to analyze the traffic of your competitors’ sites. For other features—including reports for up to 500 keyword reports, 10 websites, and daily ranking updates—you need a paid plan, which starts at $41 per month when billed annually. When you find potential competitors using one of these tools or by exploring who’s ranking for targeted keywords, you can drill down into those domains and webpages further. The Ahrefs traffic value metric is also really useful here, showing you in real dollar terms how successful keywords can be if you can rank for them. On the SEO analysis end, seoClarity does a lot of what these other tools do.

• The SERP checker will rank a site’s performance based on daily-updated data about how many search users are able to see the updated SERP displays.
• SEOlyzer is a log analysis tool recommended by Aleyda Solis in her very excellent SEO podcast Crawling Mondays.
• The Standard plan is perfect if you’re new to SEO or just need the basics.

The top 10 SEO tools in 2025 include Ahrefs, SEMrush, Moz Pro, Surfer SEO, BrightLocal, Ubersuggest, SEOquake, Screaming Frog, SE Ranking, and MarketMuse. These SEO tools offer a range of features to help businesses optimize their websites, from keyword research to technical site audits. These top SEO tools are essential for understanding how your website performs in search results.

On-page SEO, off-page optimization, and technical SEO are the pillars of successful online visibility. Therefore, reliable and feature-rich SEO tools enabling thorough site auditing and technical analysis are essential to consider when assembling your very best SEO tool kit. Google Trends is a free keyword research tool BHS Links that shows you the volume and interest in keywords over time.

There are many generators, but all the others I’ve tested have a very small selection. As of May 2025, there are over 350 free and paid SEO tools on the market. Set yourself up for success with top-notch data and analytics — have a free month of Moz Pro, on us. With the Professional’s Guide to SEO, you’ll discover how to rank in a SERP saturated with the most authoritative websites.

While they all charge a fee, we’ve chosen those that provide the best bang for your buck. On Search Trends, you won’t see the total number of searches for a keyword. Instead, you’ll see how the search volume changes over time, using the highest and lowest search volumes for context. But Google Search Console helps you track and visualize several aspects of your technical SEO, making it easier to understand and improve. If your customers come from a specific geography, you need to know if your website ranks for relevant keywords in that location. It doesn’t just tell you which keywords to target; it leverages AI to give you specific steps to help your content rank higher.